Vietnam Time

10/19/2018 4:57:11 PM

Swedish start-up expert: Think big, start small

“Think big, start small" is the concept proposed by Swedish experts in a workshop themed “Cultivate entrepreneurial spirit for technological students” held by the Center for Knowledge Transfer and Startup Assistance (Hanoi National University, VNU) on October 19.

Overview of the workshop (source: VNU)

Ulrika Persson-Fischier, lecturer at the division of Industrial Engineering and Management.(Uppsala University), Johannes Nemeth, CEO of the Swedish premium tutoring" company Lasluz and co-founder of Lasluz Beata Klein.

The advice Swedish experts offered to students was “think big, start small”. Particularly, the case of Lazada Group of Sweden was mentioned in the workshop. At the beginning, there were only more than 80 first deals, and almost 100% was from the company’s staff. "Think big" means having a specific plan and roadmap, but when building everything from scratch, every step you make should be small and simple to kick start a new project.

Start-up does not mean launching something following your hobby, passion, while ignoring the need of the market. No matter how great an idea is, if it is not welcomed by the market, its value would be zero.

Therefore, a person who wishes to launch a startup has to build a network to find partners who can join hand to realize his idea.

When a team join hands to deal with an issue, they should work toward the same goal. Start-up needs collective forces from team work, creativity and continuous innovation from each member.

At the conference, experts also provided advice on several areas of common concern, such as: brand building and product development; risk taking and failure acceptance; being proactive instead of waiting for the opportunity; provisional solutions;  motivation for creativity; taking advantage from competition./.

  ( Translated by Phi Yen )
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