VNF - Jack Trout, a marketing master once said “Marketing is a battle of perceptions, not products”. However, each firm has its own way to occupy the heart of consumers. Tan Hiep Phat does have a strange way to carry out that.
There are echoes of other markets in the country, but conditions on the ground are still different.
A grocer’s in Ho Chi Minh City has garnered extremely positive feedback from customers by ditching the common plastic wrap to switch to the more traditional banana leaves, in a bid to protect the environment.
Vietnamese enterprises see a chance to export 20,000 tonnes of rice to Egypt, according to the Ministry of Industry and Trade’s Import-Export Department.
Plan to take on giants like Samsung and crack the top 5 brands faces skepticism
With trade protectionism increasing, Vietnamese companies should prepare for trade-related lawsuits and disputes but also capitalise on possible opportunities from the ongoing US-China trade war, a top trade remedy official has said.
Vietnamese consumers are carrying less cash as they use credit and debit cards more frequently, a new study says.
Vietnam’s strong economic growth in recent years has led to the flourishing of the nation’s digital economy. The country’s economy in 2017 was deemed to be one of the best performing in the region. Its economy saw a 6.8 percent increase in gross dome
The ride-hailing market in Singapore is about to heat up again, with Vietnamese firm FastGo to launch in Singapore next month as part of its expansion plan in South-east Asia.
The number of Vietnamese people making mobile payments in stores this year has grown fastest globally by 24 percent.
Returning Viet Kieu are using their skills and experience to boost Vietnam’s economy. Experts explain why entering the workplace can be challenging for them.
With its demographics and state of technological development, Vietnam is all set to churn out highly successful start-ups, foreign investors say.
Google has recently announced a programme helping Vietnamese startups go global.
From an e-hailing app, Grab has made great steps forward, providing many different services. Most recently, it started the payment service GrabPay and lending service Grab Financial.
Cheaper bagged varieties still dominate but consumer shift expected.
Mobile payment is becoming more and more popular thanks to its undeniable benefits, such as quickness, convenience, high security and continually updated features.
Vietnamese consumers continued to show confidence in the final quarter of 2018, placing their country in the fourth position on the global consumer confidence benchmark, according to the latest The Conference Board Global Consumer Confidence Survey,